accounting firm of choice

The resource for attracting and retaining Australia’s most talented accounting professionals.

Combining the attitudes, perceptions & priorities of accounting professionals across Australia to guide talent attraction and retention strategies for accounting firms and recruitment agencies. Disclaimer: This survey is completely anonymous and no personal details are collected or shared with third-parties, whatsoever.


Initiate change in your organisation.

The insights in the Accounting Firm of Choice allow you to benchmark, reveal and demonstrate your business’ strengths and weaknesses to help you attract and retain talent. Use this research to develop, reflect and correct your acquisition strategy.


Benchmark your internal results against the industry.

Many organisations conduct internal employee satisfaction surveys either internally or via a third-party provider. Enhance the utility of your internal research by comparing it to the Accounting Firm of Choice to truly understand what your results mean in the context of one Australia’s most competitive talent attraction markets.

Understand the factors that drive satisfaction in accounting professionals.

Are you certain that your initiatives are improving employee satisfaction? Use our key driver analysis tool to uncover the factors that will have the greatest impact on employee satisfaction and where you time and energy is best spent.

Identify the market-leading attraction firms.

The Accounting Firm of Choice identifies the real-estate groups that are performing above market across a range of attributes. You can use these insights to identify the market-leading firms to replicate and improve on best-practice in the industry.

Reveal triggers of attrition affecting firms.

Exit-interviews give you limited knowledge of why an employee decided to step away from your firm. However, these interviews are not anonymous and are therefore subject to bias which may results in less than truthful reasoning. Our derived attrition analysis tool uses gives you deeper and potentially unconscious triggers of attrition to help you retain your top talent.

Understand attitudinal differences across demographics.

There are significant differences between various subsets of the data. You can use this to your advantage by filtering the results to bring your most important insights to the forefront. We allow you to compare the results of the survey across gender, age, location, job role, practice area, years of experience and time with current firm.

Ready to become an expert?

Contact us today for a walkthrough of the digital insights platform.