The non-major banks edition of the Third-Party Lending Report give lenders visibility on broker perceptions towards Australia’s non-major banks in direct comparison.
The questionnaire for this research is conducted in partnership with The Adviser over February and March each year via The Adviser’s annual lender survey with the results available from May. This questionnaire surveys active loan writers and mortgage broker across Australia to uncover their perceptions towards the non-major banks across a range of attributes covering product, support, technology and commission. Additionally, the questionnaire engages brokers to highlight the importance of each of the attributes in their decision to select a lender in write business with.
The results of the questionnaire are analysed by our market research professionals to produce a comprehensive report that details the performance of each lender across each of the performance attributes. These perceptions coupled with the priorities of brokers creates a robust market intelligence report that can be utilised to review strategic, marketing and operations to achieve the lender’s desired outcome within the third-party distribution channel.
“For the second consecutive year, brokers who participated in Momentum Intelligence’s Third-party Lending Report – Non-Major Banks survey rated Bankwest as the number one non-major bank in Australia. In line with the overarching trend of non-major banks in the third-party distribution channel, Bankwest increased its overall rating by 3.5%.”
This year’s Third-Party Lending Report for the non-major banks highlights the importance of achieving solid performance a range of areas with Bankwest being titled as overall outright winner ahead of their competitive set for the second year in a row. Broker perceptions of the non-major banks as a collective are positive with an average marginal increase across the performance attributes. This is reflective of the general theme in the Third-Party distribution channel this year as disenfranchised brokers look beyond the major banks.
Number of respondents: 1,006
Lenders included: Adelaide Bank, AMP Bank, St.George Banking Group, Bank of Queensland, Bankwest, Citibank, CUA, Heritage Bank, ING Direct, Macquarie Bank, ME Bank, My State, Suncorp, Teachers Mutual Bank.